Who are they following? What types of boards do they have? What kinds of pins do the post? What are they saying about those pins? Pay attention to these things as a starting point for market research.įollowing influencers in a target market can also give a great snapshot into what that market is into. Start by looking at what users who fit the appropriate demographic are pinning. If that’s not enough, other demographics can be found on Pinterest as well it just takes a little more digging. If that’s the demographic a designer is after, then Pinterest is the perfect place to do some basic market research as well as look at Pinterest trends. Doing Basic Market ResearchĪs already mentioned, a large percentage of Pinterest users fit into a specific demographic: women (especially millennials) who are well-educated with high-paying jobs. That makes it easy to save images from anywhere quickly. Pinterest also offers bookmarklets and browser extensions for saving inspiration from elsewhere on the web. That way designers can collect inspiration for more sensitive projects without having to either obscure what the project is, or risk upsetting clients who want to keep the launch of a new brand secret until its actual launch. Searching for a mood, color, or another keyword can return a ton of interesting results.ĭesigners may be hesitant to save inspiration for specific projects on a publicly-facing site like Pinterest, but private boards can be created for those projects. Searching for less concrete, more abstract ideas is also a great way to use Pinterest. Doing keyword searches for specific types of designs (product designs, UI designs, data visualizations, packaging designs, mood boards, etc.) is another. Following other designers is one place to start.
There are a few ways to find inspiration directly on Pinterest. And therefore it makes sense that designers can use it to collect and organize inspiration. Pinterest is an entirely visual social network.
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